Akshay Kumar: The Campaign To Promote Road Safety
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pic courtesy: rajnathsingh.in |
Akshay's Dedecation For Social Causes
Likewise, when it has come to rules, the immensely talented actor is known to be a strict disciplinarian who does not step back in proving his zeal for the same.
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pic courtesy: firstpost |
Road Accidents Data
A Report on Road Accidents in India 2016, published by Transport Research wing under Ministry of Road Transport & Highways, Government of India, states that as per the data cited in the report,The country recorded at least 4,80,652 accidents in 2016, leading to 1,50,785 deaths. The number suggests that at least 413 people died every day in 1,317 road accidents. Further breaking down the statistics, the data reveals that at least 17 deaths occurred in road accidents in 55 accidents every hour in the given time period.
Refusal to adhere to traffic rules, aggressive driving, speeding on busy roads, drunk driving, improper turns, tailgating, etc. are some of the major causes behind these road accidents. Surprisingly, the Indian public can be successfully relied upon to tone-deaf to ideas or pass it off as "unnecessary" when it comes to spreading awareness.
Road Safety Campaign
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pic courtesy: hidustantimes |
Defining Road Safety
To start with, a road safety publicity campaign has been defined as essentially being a part of a set of activities that aim to promote safe driving and good habits while on the road.This definition is according to a website and I honestly, couldn't have described it better myself. It divides the campaigns into three types each with different motives :
1. To raise awareness of an issue or to inform (for example about new laws)
2. To change attitudes (for example to improve public acceptance of road safety measures)
3. To change behaviour, as part of a safety measure.
Source: legacy.grsproadsafety.org
Akshay Makes The Campaign Fun Along With Informative
This can often make it seem like mass media campaigns are boring and only adhere to a set of strict procedures while carrying out the campaign. However, this is far from true. There are numerous ways a road safety campaign can turn out to be fun, and even transform into a mass movement.![]() |
pic courtesy: hidustantimes |
Similarly, TV advertisements, as well as print ads can display the creative and fun side of the campaign. People could do their bit by engaging in games and role play to spread awareness among their peers and family. Schools and colleges should organise poster making competitions which would create awareness among the youth as well as enhance their creativity.
Written by
Anoushka Sharma
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